Adapting to An Online Audience

Equal parts baffling and impressive, Terin’s whole life has prepared her to thrive in our newly restricted world. As founder of Camp Promise (a multi-site camp for people with neuromuscular disorders), she spent over a decade adapting physical activities (hot air ballooning, roller coaster rides, slip ‘n slides) for people who could not otherwise experience them—while also accounting for their lifesaving medical equipment. As a creative director, she’s spent almost 15 years adapting ideas to budding new media—including being the voice of Colonel Sanders in the early days of Twitter. Last year, she left big agency life to start TER Industries. Inc, where founders dump their brains on her to organize and transform into a cohesive brand.

So it’s no wonder her creativity has flourished with all our new self-isolating roadblocks—she thrives on solving problems. Learning from clients’ questions, she started The Zoom Coach to help people adapt their offline materials to online audiences or simply to hand over the reins and have her do it. Terin graduated from The University of Chicago with a degree in Comparative Human Development and is on the road to becoming a Certified Professional Coach through iPEC.