The Stock Market 101: Why to Invest and How to Get Started

$14.99 USD

The stock market can seem scary. Especially if you’re a woman who was socialized to think you weren’t supposed to be thinking too much about money or how it works (*raises hand*). But I want to tell you something even scarier than the stock market: women on average lose out on hundreds of thousands to a million dollars over the course of their lives because they simply don’t invest in the stock market as readily as men do. I don’t know about you, but I’m not trying to be part of that statistic. It wasn’t until very recently that I even took the time to try and understand the stock market (Math? Numbers? Graphs? White guys in suits yelling about math and numbers and graphs? Eh).

You don’t have to be Warren Buffet. You don’t have to be an investor. You don’t have to have a degree in finance. And, you don’t have to be super wealthy. All you need is an eagerness to learn and I will teach you the basic principles needed to get started.

Cole Yaverbaum

Key Takeaways

  • Misconceptions about why it’s “scary”
  • Basics about how the stock market works
  • Tools to start your investing journey in a way that is comfortable for you *wherever* you are at in your financial journey
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About Cole Yaverbaum

Cole Yaverbaum is a Personal Finance Coach trying to make money more accessible and less scary for women. She is the founder of “Ladies Talking About Money,” a newsletter community and blog focused on demystifying and breaking down the complexities of the finance industry which so often excludes women. Cole helps women get super clear on their spending habits and use this data to make financial plans and goals around saving and investing. She works part-time for Khe Hy, former Managing Director at Blackrock, helping to manage his newsletter RadReads.

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