Hey Reader,
This month, I failed miserably and it was the best thing ever.
First, some context: I thought I’d finally figured out this whole make-money-from-coaching-thing eight months ago when I sold out spots for my job seeker program, Ladies Get Hired.
A few weeks ago, I launched it again and… crickets. Practically zero sales! I was devastated, disappointed, and downright perplexed.
But with everything I do – successful or not – I perform an autopsy.
What’s the point of putting in all this effort in life if we don’t try to learn as much as we can from it?!
I dug into my email analytics and uncovered something fascinating.
Almost one thousand of you (998 to be precise!) clicked on my calendar to schedule a free 20-minute consultation and LinkedIn profile review. Only nine people booked it.
If I can’t get anyone to take advantage of a FREE offer then I need to listen better to what your feedback is telling me, no matter how painful it may be to hear it.
Here’s my hypothesis: you want to level up your career but you’re exhausted. You’re already putting in the work at work and the prospect of spending any amount of time – let alone dollars – is daunting. You want guidance, but it must be delivered with ease and convenience.
Even though I can’t say for 100% sure that’s what happened here, the only way we can build anything in life is through a hypothesis.
This is mine: I am going to commit to providing actionable steps in an accessible format, including a new advice column. My (slightly adjusted) mission is to help you embrace your ambition, as easily as possible. Growth, without the growing pains.
I think a lot of us are revisiting what we want career success to look and feel like, and while we might not know exactly what that is yet, we sure as hell know what it shouldn’t be. Draining. Overwhelming. After all, our energy is our most precious commodity.
In short: Don’t be afraid to look under the hood, it’s better to face the music than waste energy pretending it isn’t playing.
x Claire
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