How to Build a Content Strategy

Adrienne is an independent content marketing consultant. She primarily works with high-growth technology companies to establish their brand messaging, content strategy, and content creation. Before jumping into independent consulting, she built Justworks’ content marketing from the ground up — content ultimately became Justworks’ largest inbound marketing channel. Adrienne also spent 5 years as a lifestyle editor at CBS, where she oversaw the creation of 100+ digital lifestyle pieces each week and grew organic audience by 78% year-over-year. A digital nomad, she’s exploring the world’s cultures and cuisines as she works.