How to Crowdfund

$14.99 USD

Asking people for money is awkward at best, terrifying at worst. I’ve been there. As the founder of Ladies Get Paid, I’ve taught thousands of women to ask for their worth during a salary negotiation and now I’m excited to teach you how to ask for $ for a project, business, product, cause, performance, etc. Anything you can raise money for, I’ll show you how! I’ve run two successful crowdfunding campaigns that raised more than $130,000 from over 2,000 backers and I’d love to share with you what I learned. You can check out my recent campaign here.

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Claire Wasserman

Key Takeaways

  • Write your campaign pitch in a compelling way
  • What to say in your video (yes, you should make a video!)
  • Create a marketing plan
  • Figure out your rewards + determine your margins
  • Set up an outreach system to keep track of your backers
  • Develop a social media strategy to spread the word
  • Incentivize others to promote your campaign
  • Bonus: I'll also go over some general principles when it comes to making brand partnerships - how do you ask for sponsorship? What can you give brands in return? How do you price yourself?
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About Claire Wasserman

Claire Wasserman is an educator, author, and founder of Ladies Get Paid, an educational platform and global community that helps women advance professionally and financially. She is also the host of the John Hancock podcast, Friends Who Talk About Money. A highly sought-after expert for Fortune 500 companies working to improve diversity, equity, inclusion, and belonging, Claire has traveled the country teaching thousands of women how to negotiate millions of dollars in raises, start businesses, and advocate for themselves in the workplace. Claire was chosen as one of Marquis Who’s Who 75 Most Influential Financial Leaders of 2021, as well as Entrepreneur Magazine’s 100 Most Powerful Women. She has spoken at places such as Harvard Business School, Facebook, NASA, and the United Nations, and has appeared on Good Morning America and in the New York Times, among others. Her book, LADIES GET PAID, is available wherever books are sold.

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