How to Crowdfund

$14.99 USD

Asking people for money is awkward at best, terrifying at worst. I’ve been there. As the founder of Ladies Get Paid, I’ve taught thousands of women to ask for their worth during a salary negotiation and now I’m excited to teach you how to ask for $ for a project, business, product, cause, performance, etc. Anything you can raise money for, I’ll show you how! I’ve run two successful crowdfunding campaigns that raised more than $130,000 from over 2,000 backers and I’d love to share with you what I learned. You can check out my recent campaign here.

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Claire Wasserman

Key Takeaways

  • Write your campaign pitch in a compelling way
  • What to say in your video (yes, you should make a video!)
  • Create a marketing plan
  • Figure out your rewards + determine your margins
  • Set up an outreach system to keep track of your backers
  • Develop a social media strategy to spread the word
  • Incentivize others to promote your campaign
  • Bonus: I'll also go over some general principles when it comes to making brand partnerships - how do you ask for sponsorship? What can you give brands in return? How do you price yourself?
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About Claire Wasserman

Meet Claire Wasserman, your guide and mentor on this transformative journey to landing your dream job. Claire is not just an instructor; she’s a trailblazer in the field of career advancement and financial empowerment for women.

As the founder of Ladies Get Paid, an educational platform, global community, and book that champions the professional and financial advancement of women, Claire has dedicated her life to helping women earn more and live better. Her passion for this mission stems from her own struggles with money, leading her to earn a Master’s Certificate in Behavioral Finance & Financial Psychology and to produce and host John Hancock’s debut podcast, Friends Who Talk About Money.

Claire’s expertise isn’t just theoretical; she’s lived it. She’s traveled the country, helping thousands of women learn the tools to self-advocate at work and beyond, negotiate millions of dollars of raises, start businesses, and simply enjoy their lives more. Her work has been recognized by Entrepreneur Magazine, naming her one of the 100 Most Powerful Women.

She has collaborated with brands such as Nike, Sally Hansen, Secret Deodorant, Indeed, and Cole Haan on female empowerment campaigns, and has shared her teachings at prestigious institutions such as Harvard Business School, Facebook, NASA, and the United Nations, among others.

Claire is also a published author, having worked with Simon & Schuster on her debut book, Ladies Get Paid. Her work and writing have been featured in publications such as the New York Times and the Wall Street Journal, and she’s made appearances on Good Morning America, Nasdaq, and CBS, among others.

Claire is more than just a coach; she’s your personal cheerleader on your path to prosperity. As Robin Roberts of Good Morning America called her, she’s “the career coach helping ladies get paid!” With Claire’s guidance, you’ll not only master the art of landing your dream job, but you’ll also unlock your full potential and confidently navigate the job market with proven strategies and expert guidance.

Her book, LADIES GET PAID, is available wherever books are sold.

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